Trend Radar
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Same-day playbook: viral SKUs and windows, DNA and story tools, and regional signals. Use the LIVE / PUSH / SCHEDULE buttons to walk through a sample action.
Good morning, Priya
Sat, 22 March 2026● Full Price Day
Going Viral Now
Updated 6 hrs ago · Next batch at 12 PM
Bandhani Dupatta
Virality: 91 · Rising for 8 hours
Celebrity sighting driving spike
Window: 24–48 hours
Beige Linen Co-ord Set
Virality: 74 · Building for 3 days
Pinterest India + 3 mid-tier influencers
Window: 5–7 days remaining
Maxi Floral Dress
Virality: 62 · Rising for 12 hours
Viral Reel — 4.2M views, #SummerOOTD
Window: 48–72 hours
Fashion Briefing
5 stories · Last published 6 AM today
Celebrity6 hrs ago
Deepika spotted in hand-embroidered Bandhani dupatta at Mumbai airport
#Bandhani hashtag posts are up 180% in the last 12 hours with 2.3L new posts. If you sell ethnic dupattas or Bandhani prints, product photos and listing keywords should go up today.
Source: Instagram
Supply14 hrs ago
Government raises cotton import duty by 8% — effective April 1
Wholesale cotton fabric prices expected to rise 12–15% over the next 6 weeks. Lock in your current supplier pricing before the duty kicks in — window closes in 10 days.
Source: Ministry of Textiles
Brand9 hrs ago
Sabyasachi drops surprise Holi collection — sold out in 3 hours
'Sabyasachi-inspired' searches are up 310% today. Add this keyword to your ethnic wear listings while search volume is at peak — it typically stays elevated for 5–7 days post-launch.
Source: Business of Fashion
Platform2 hrs ago
Myntra launches new 'Seller Spotlight' program for D2C brands under ₹1 Cr revenue
Applications open March 20. Selected brands get homepage placement for 2 weeks during peak shopping season. Relevant if you sell on Myntra — low competition at launch.
Source: Myntra Seller Blog
Supply18 hrs ago
Bangladesh embroidery factory strike enters day 5 — disruption ongoing
Hand-embroidered fabric lead times from Dhaka suppliers now running 4–6 weeks instead of 2. If you carry embroidered products, place orders now to avoid stockouts before Eid.
Source: Fibre2Fashion
Full daily playbook
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How to read this tab
Seven-day planning view. The maroon block is your week-at-a-glance; charts and rows below tie demand, competing events, what buyers search for, and content ideas to specific days.
Week of March 17–23, 2026
Ethnic wear peaks Saturday — Ram Navami
Meesho Super Sale running Tuesday
Best Reel reach day: Wednesday 6–8 PM
Demand Forecast
Your categories · Next 7 days
Ethnic Wear
Ram Navami (Sat) + weekend peak
Mon
Tue
Wed
Thu
Fri
Sat
Sun
Ensure top 5 ethnic SKUs stocked by Thursday. Schedule paid ads Thursday–Friday morning.
Accessories
Consistent week · Weekend + festival uplift
Mon
Tue
Wed
Thu
Fri
Sat
Sun
Weekend is your peak. Promote festival-matching accessories from Thursday onwards.
Events & Discount Days
Scroll right to see full week →
Week at a Glance
Mon 17
No events
New listings. Full-price buying.
Tue 18
Meesho Super Sale
Lead with quality. Avoid generic ads.
Wed 19
No events
Best Reel reach day. Post content.
Thu 20
Ram Navami −2 days
Run paid search ads. Intent high.
Fri 21
Ram Navami −1 day
Urgency posts. 2-day delivery.
Sat 22
Ram Navami
Full-price. Best product. Best creative.
Sun 23
IPL match evening
Post before 6 PM. Avoid 7–11 PM.
Trend Maturity This Week
Where each active trend is in its lifecycle
Active Trends
Beige Linen Co-ord
10 days
Mainstream ↑
Cottagecore Kurtas
5 days
Early Mover
Palazzo Pants
22 days
At Peak
Embroidered Blazers
2 days
Emerging
Bandhani Prints
1 day
Emerging
What Buyers Are Searching For
High demand, low seller response — your opportunity
Platform Search Gaps This Week
1
Yellow kurta for Ram Navami
34K
Low competition
2
Cottagecore kurta India
12K
Very low
3
Office casual kurti
41K
Steady growth
4
Plus size lehenga choli
19K
Underserved
5
Ethnic co-ord set under ₹1000
28K
High competition
Content Guide This Week
Based on real hashtag velocity and format engagement data
Wednesday
"Office-ready ethnic" Reel
Reels · 2.8× outperforming static this week
#MondayKurta#OfficeOOTD#EthnicForWork
Thursday – Friday
Festival prep — "What to wear for Ram Navami"
Story format · urgency and deadline messaging
#RamNavami2026#FestiveOutfit#EthnicWear
Saturday
Visual-only product showcase
No caption text · saves up 40% on visual-only posts
#OOTD#IndianFashion#NewArrival
Sunday
Behind the scenes / authenticity content
Lower browsing · higher engagement on saves and shares
#MadeInIndia#HandmadeFashion#CraftedWithLove
Full weekly forecast
Add your details below—we save them so you can access the full weekly view. You’ll get demand charts, the events strip, search gaps, and the content guide.
How to read this tab
Strategic month view: calendar events, category stock pressure, market forces, and a regional demand map.Tap any colored dot on the calendar to open sample event detail.
April 2026
Tap colored dots to open event details
April 2026
High Med
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Upcoming High-Impact Events
Category Stock Status
What to order more of and what to reduce — April 2026
Ethnic Co-ord Sets
Buy More
Up 67% YoY, fusion wear adoption growing across age groups. Worth expanding your selection this month.
Heavy Silk Sarees
Stock Up Now
Wedding season + Eid approaching. Demand spikes from April 10. Order this week to receive in time.
Plus-Size Western Wear
Buy More
Size-inclusive searches up 67% this quarter. Underserved market with low competition — high opportunity.
Linen and Cotton Fabrics
Buy More
Sustainable fabric demand up 34% YoY. Add 1–2 natural fabric SKUs before summer peaks.
Fast Fashion Basics
Maintain
Consistent, price-competitive market. Hold current levels — no need to expand or reduce.
Formal Blazers
Reduce
Down 18% as WFH normalises. Clear existing stock at current prices — do not reorder for next season.
Market Forces
Supply chain, economic, and industry signals — April 2026
Cotton import duty raised 8% effective April 1. Wholesale cotton fabric prices expected to rise 12–15% over the next 6 weeks. Lock in current supplier rates before the duty takes effect — window closes March 31.
Bangladesh embroidery factory disruptions continue into April. Lead times for hand-embroidered fabrics from Dhaka suppliers now running 5–6 weeks. Adjust your Eid stock timeline — order immediately if you have not already.
Lakme Fashion Week Mumbai, April 3–7. Silhouettes and colors shown will drive search interest for 4–6 weeks post-event. Watch the Daily News section the week of April 3 for specific trend signals to emerge.
Consumer sentiment for urban India rose 3 points in March. Premium and aspirational fashion (₹1,500+) seeing stronger conversion than budget tiers. If you sell in the mid-premium segment, this is a good month to hold price.
India International Garment Fair, Delhi, April 12–14. If you are considering new manufacturers or exploring new categories, this is the most concentrated sourcing opportunity of the quarter.
Regional Demand Map
Tap a region to see what is selling, growing, and declining
Selling Fastest
Anarkalis, Salwar suits, Lehengas. Wedding season still running.
Growing Opportunity
Ethnic co-ord sets with contemporary cuts — undersupplied here.
Declining
Heavy synthetic fabrics, western formal wear.
Selling Fastest
Bandhani prints, mirror-work ethnic, contemporary fusion co-ord sets.
Growing Opportunity
Natural fabric kurtis, sustainable handloom — undersupplied in this market.
Declining
Heavy synthetics, fast-fashion basics — price-sensitive buyers moving to Meesho.
Selling Fastest
Pattu sarees, Kanchipuram silk, Kasavu — traditional wear is stronger here.
Growing Opportunity
Western casual in Bangalore and Hyderabad — office-casual demand up.
Declining
North Indian ethnic styles — lower adoption than other regions.
Selling Fastest
Tant sarees, traditional handloom. Festival-driven demand cycles.
Growing Opportunity
Contemporary ethnic for younger buyers (18–28) in Kolkata.
Declining
Premium western wear — lower average order values in this region.
Selling Fastest
Mekhela Chadors (Assam), Bihu wear, traditional woven textiles.
Growing Opportunity
D2C brands barely reaching here — first movers face very low competition.
Declining
Pan-India generic basics — buyers prefer local and regional aesthetics.
Fastest Growing Cities
Jaipur, Lucknow, Kochi, Coimbatore — D2C fashion purchases up 44% YoY.
Growing Opportunity
Premium ethnic and fusion wear — under-served by current D2C sellers.
Trend
Aspirational buying rising — willing to pay metro prices for quality brands.
Full monthly intelligence
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